New Product Development: Design Thinking, Persona, and Customer Journey
A new product development journey is can be complicated especially when there is no quide on the way. There are lots of considerations for new product development such as customer journey, interviews, MVP, product cycle, and more. I will try to keep them simple and easy to comprehend.
It is essential to consider that a unique and competitive approach is needed to compete with potential competitors when you develop a new product. You must give your customers the best possible solutions and listen to their needs and demands throughout the new product development. In a nutshell, understanding the target people and satisfying their needs better than your rivals is crucial to be a winner.
Businesses’ failures come from not comprehending the requirements and offering the best solutions than their rivals. You must offer alternative solutions which your opponent could not offer.
Starting the new product development journey, design thinking should be considered as a first step. We can understand people’s needs by leveraging empathy (a branch of emotional intelligence) and learning their undiscovered expectations. At this step, customer discovery interviews play a big role in operating an empathy session.
